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If you are interested in people finding your website you will need make use of the right keywords, the basic idea to using the right keywords is simple when people are looking for a certain product they make use of certain words ensure your site has the right words and phrases.
Once Google sees that your page is relevant to the searches, it will index the page or the key word, and when another site uses the same keyword the will be able to find your page, however it is important to have at least five keywords that revolve around your product since people will not use one keyword.
Create SEO optimized title tags that have keywords, create key driven and straight forward title tags for the web pages title tags tell Google and the searches what your page is all about and the reason why it is relevant.
When you page is showing up on Google your company name is what will show up first and that will be followed with the city, for the title tags start with the location, add the keyword and then you company and make sure they do not exceed 55 characters.
SEO and the right keywords is the only way that you can get your page to be indexed by Google, once you have attained that it becomes very easy to be visible in the search engine and this automatically ranks your page high.
People will use different keywords when they are searching a certain product, this means that their intention is always coded in the keywords they are using, because if you are selling a product or service make use of the keywords that people will mostly use.
Unlike the title tags Google does not consider meta descriptions to be a viable ranking factor and that is just fine since the point of having a website is not just for ranking but to get you great leads, see more details on linknow media reviews
Keep your meta descriptions short and precise and not to exceed 140characters because they only should have the company name the location you are targeting, key word targeting and call to action.
Even if meta descriptions are not technically ranking factors, Google keeps data of the type of actions that users take on the search engine page and if your page is getting a lot of clicks it is considered to be more relevant and therefore rank higher.
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